A Windermere Lake Cruises employee says he’s proud and delighted to have been nominated for one of the tourism industry’s top national awards.

Ahmed Abdelaziz is one of ten finalists in VisitEngland’s highly prized Tourism Superstar Award. It celebrates those who go the extra mile to ensure tourists have an amazing and unforgettable visitor experience. The winner will be decided by the public and you can Vote For Ahmed HERE

Ahmed Abdelaziz

Ahmed, a father of two, has worked for Windermere Lake Cruises, overseeing the self-drive boats, in Ambleside for five years. He says: “I was proud and delighted to be nominated for the Tourism Superstar award. It’s lovely to have hard work appreciated in this way.

“With the pandemic, the last two years have been really difficult for everybody,” he says.

“It has been a challenge to make people feel comfortable and safe and happy while enjoying their visit to the Lake District.

“I always try and do that with a smile – and I hope that helps visitors have a lovely time.”

Ahmed greeting passengers onboard Windermere Lake Cruises

Ahmed on Windermere Lake Cruises Boats

Ahmed is originally from Egypt and previously worked in hospitality in London before falling in love with the Lake District and making it his home.

Now in its 10th year, Tourism Superstar is run in partnership with The Mirror newspaper to recognise those who are passionate about their work in tourism. The winner is decided by a public vote open between the 14th February and midnight on the 22nd March 2022.

Nigel Wilkinson, Managing Director of Windermere Lake Cruises, says: “Throughout his time with us Ahmed has never failed to ensure customers and colleagues are always smiling. He exudes enthusiasm which is contagious!”

Nigel adds: “He worked tirelessly throughout the pandemic to ensure he was protecting Windermere Lake Cruises passengers and staff and adhering to all the Covid-19 secure operating procedures the company put in place.

“He responded to every legislation change and adapted his working procedures accordingly – and he managed to do all of this with a smile on his face. We know, from their comments, our customers have really appreciated his efforts!

Ahmed Abdelaziz

Ahmed’s passion for his work and the Lake District saw him feature in Cumbria Tourism’s recruitment campaign for the industry – where he encouraged others to come and work in the Lake District. You can see him in action HERE

Nigel Wilkinson says: “Ahmed is mentioned more than any other staff member on Trip Advisor and google reviews, with customers even turning up to meet him, as they have read such wonderful reviews.

“He is extremely passionate about people and has always understood the importance of delivering a unique experience to each individual customer.”

Andrew Stokes, England Director for VisitEngland says: "Tourism Superstar recognises those people who go above and beyond to make visitor experiences in England so special. Whether creating a memorable stay in a seaside hotel, adding a touch of showbiz to a tour or an attraction or making sure everyone’s needs are catered for, these individuals truly go the extra mile in their role as tourism ambassadors."

Voting for the VisitEngland Tourism Superstar Award 2022 runs from the 14th Feb 2022 and closes at midnight on the 22nd March 2022. The winner will be announced in the Mirror Newspaper at the end of English Tourism Week on the 26th March 2022.

Click here to see video interviews with some of the people, including Ahmed, who have made the Lake District Cumbria their perfect place to work.




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